NNN has received a response from Burnley’s chief executive Lee Hoos to our email addressing concerns over ticket prices.
Following the release of details regarding this season’s matchday ticket prices, we collected some of the responses we received from fans and sent them to the Club. This is the reply we received today:
“Thank you for your feedback regarding ticket prices for the 2012/13 season.
“Firstly, as you will know the early bird season-ticket offer for the coming season provided supporters with excellent value for money – with tickets per match available as low as £13.
“This was done specifically to address those who may have been struggling to pay full price for a ticket.
“The membership scheme, placed back on sale from 2 July, also offers supporters reductions on individual matchday tickets of up to £4 per game.
“By this method, a cost saving can be made by attending as little as six games and this has already been a popular scheme. Hopefully it will continue to appeal to those supporters either unable or unwilling to attend sufficient games and purchase a season ticket. .
“The £31 charge you refer to applies only to non-members, for GOLD category games.
“However, this will not be charged across the board for ALL home games. In fact all BRONZE category matches can be bought by non-members for less than individual match prices charged last year, whilst SILVER matches have increased by only £1 or £2 (depending on seat location).
“As a club we have implemented these rises in a bid to remain competitive as a football team in the Championship.
“It is always a difficult balancing act, striving to offer supporters value for money and, at the same time raising sufficient revenue to support the manager in his efforts to produce a winning team.
“We are acutely aware of the financial climate in and around Burnley and the demands placed on supporters.
“However, we also know how much supporters want to see a team trying to compete with clubs with greater resources as a result of their ownership structures and/or their geographical position.
“As a club, we also have to accept and recognise the need to be self-sufficient and not put our long-term position in potential jeopardy by spending beyond our means.
“That means increasing the revenue streams we have and in return looking to provide a product you feel is worth paying for.
“In addition to rewarding loyalty, we have also matched the price of tickets to the costs of staging a match. Police and stewarding costs for the minority of matches that are categorised ‘Gold’ are far greater than other matches – so it is a matter of matching costs with revenues.
“We would dearly hope that supporters would want to see more than just the Gold games – specifically Blackburn and Bolton – and would therefore look beyond the top level prices and at the entire pricing structure on offer.
“However, if some supporters only wish to see one or two games during the course of the season and choose the most popular, most expensive ones for the Club to stage, then we believe this structure is the fairest way of charging and allocating costs.
What do you think of the Club’s response? Comment below.